Friday, 25 May 2012

It's finally stopped raining

Does weather affect emotional mood?  Does emotional mood affect buyer behaviour?

YES!!!!  If you can make people smile - then you have connected and interacted with them - this is true of all kinds of communication - including Digital Marketing communications.

Thursday, 17 May 2012

As the rain pours down.....

Well, I do live in Scotland so shouldn't be too surprised....... but I do feel that the weather this year is unusually......well, WET! 

 

 

Education Scotland reports that.......


Rainfall totals vary enormously across Scotland with the western highlands being one of the wettest places in Europe with an average annual rainfall of 4577mm. The east coast tends to be much drier with some parts receiving only 550mm of rain - putting it on a par with Morocco, Sydney and Barcelona.


Does that make me feel better?  I believe that weather influences mood - not that I have any specific evidence - but I feel less motivated when the skies are grey and ominous.  And sometimes I feel as if I have my own personal rain-cloud following me around.

With Thanks to jeannifer.deviantart.com